Course Details

Marketing Management — MBA F643-UX1

    CRN Course Dates Description Instructor Credits Notes Prerequisites
    35747 2019-03-18 to 2019-05-04 Provides managerial approach to examining processes for identifying prospective opportunities, as well as review of marketing mix elements relating to planning, developing and implementing marketing plans. Topics include market segmentation, buyer behavior, product policy and strategy, pricing, promotion and sales force management, distribution channel policy, competitive behavior, market research and marketing ethics. Lance Gentry 3.00 Prerequisites: Admission to the MBA program; or permission of the MBA director.

    ESTIMATE of Tuition & Fees

    600 Level:  $1467.00
    Standard Fees:   $168.00
    Departmental or Other Fees:   VARIES

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