Course details

Social Media Marketing — BA F443-UX1

    CRN Course Dates Description Instructor Credits Notes Prerequisites
    75313 2019-08-26 to 2019-12-14 The purpose of this course is to give you an understanding of the concepts, methods and practices utilized for social media marketing (SMM) by large firms, small businesses and non-profits. You will learn to prepare, implement and measure a social media marketing campaign. Topics of interest include how consumers respond to and interact with social media, how businesses develop an effective social media campaign, how to set social media marketing goals and how to measure results. After completing this course, you will be a more sophisticated consumer as well as be able to assemble a basic social media plan for an organization. Tammy Tragis-McCook 3.00 Prerequisites: BA F343; AIS F101.

    ESTIMATE of Tuition & Fees.

    300-400 Level:  $807
    Standard Fees:   $156
    Departmental or Other Fees:   VARIES

    See course information at UAOnline for the most up to date tuition and fee data. UAOnline Help: Select “Class Schedule.” Find the course by selecting the appropriate term, campus, and subject and clicking “Class Search.”