Marketing Management — MBA F643-UX1
|75499||2019-10-21 to 2019-12-14||Provides managerial approach to examining processes for identifying prospective opportunities, as well as review of marketing mix elements relating to planning, developing and implementing marketing plans. Topics include market segmentation, buyer behavior, product policy and strategy, pricing, promotion and sales force management, distribution channel policy, competitive behavior, market research and marketing ethics.||Margaret Keiper||3.00||Prerequisites: Admission to the MBA program; or permission of the MBA director.|
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