Course details

Seminar in Applied Marketing — ABUS F265-TX1

    CRN Course Dates Description Instructor Credits Notes Prerequisites
    77924 2019-08-26 to 2019-12-07 Analysis of the managerial relevance of current issues in marketing as found in the professional and/or popular marketing literature. A historical perspective will be provided through classic readings from the literature. Students will be expected to read, analyze and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices such as theory, marketing mix and ethics. The relation and role of marketing, relative to other functional areas of the firm, will be explored. Ruth Gastineau 3.00 Prerequisites: ABUS F260.

    ESTIMATE of Tuition & Fees.

    000-200 Level:  $669
    Standard Fees:   $150
    Departmental or Other Fees:   VARIES

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