Course Details
Spring CRNs start at 30000. Check the list again or check UAOnline.
Seminar in Applied Marketing — ABUS F265-TX1
CRN |
Course Dates |
Description |
Instructor |
Credits |
Notes |
Prerequisites |
| 34315 |
2021-03-01 to 2021-04-16 |
Analysis of the managerial relevance of current issues in marketing as found in the professional and/or popular marketing literature. A historical perspective will be provided through classic readings from the literature. Students will be expected to read, analyze and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices such as theory, marketing mix and ethics. The relation and role of marketing, relative to other functional areas of the firm, will be explored. |
Ruth Gastineau |
3.00 |
This class begins February 15 and ends April 16. |
Prerequisites: ABUS F260. |
