Course Details

Spring CRNs start at 30000. Check the list again or check UAOnline.

Marketing Management — MBA F643-UX1

CRN
Course Dates
Description
Instructor
Credits
Notes
Prerequisites
34596 2021-03-15 to 2021-05-01 Provides managerial approach to examining processes for identifying prospective opportunities, as well as review of marketing mix elements relating to planning, developing and implementing marketing plans. Topics include market segmentation, buyer behavior, product policy and strategy, pricing, promotion and sales force management, distribution channel policy, competitive behavior, market research and marketing ethics. Lily Dong 3.00 Prerequisites: Admission to the MBA program; or permission of the MBA director.

ESTIMATE of Tuition & Fees.

600 Level:  $1539
Standard Fees:   $186
Departmental or Other Fees:   VARIES