Course Details
Fall CRNs start at 70000. Check the list again or check UAOnline.
Social Media Marketing — BA F443-UX1
CRN |
Course Dates |
Description |
Instructor |
Credits |
Notes |
Prerequisites |
| 73815 |
2021-08-23 to 2021-12-11 |
The purpose of this course is to give you an understanding of the concepts, methods and practices utilized for social media marketing (SMM) by large firms, small businesses and non-profits. You will learn to prepare, implement and measure a social media marketing campaign. Topics of interest include how consumers respond to and interact with social media, how businesses develop an effective social media campaign, how to set social media marketing goals and how to measure results. After completing this course, you will be a more sophisticated consumer as well as be able to assemble a basic social media plan for an organization. |
Tammy Tragis-McCook |
3.00 |
|
Prerequisites: BA F343; AIS F101. |
