Course Details Summer 2019

Marketing Management — MBA F643-UX1

    CRN Course Dates Description Instructor Credits Notes Prerequisites
    51081 2019-05-20 to 2019-06-28 Provides managerial approach to examining processes for identifying prospective opportunities, as well as review of marketing mix elements relating to planning, developing and implementing marketing plans. Topics include market segmentation, buyer behavior, product policy and strategy, pricing, promotion and sales force management, distribution channel policy, competitive behavior, market research and marketing ethics. Lance Gentry 3.00 Prerequisites: Admission to the MBA program; or permission of the MBA director.

    ESTIMATE of Tuition & Fees

    600 Level:  $1467.00
    Standard Fees:   $168.00
    Departmental or Other Fees:   VARIES

    See course information at UAOnline for the most up to date tuition and fee data. UAOnline Help: Select “Class Schedule.” Find the course by selecting the appropriate term, campus, and subject and clicking “Class Search.”